I’ve been publishing more this year, a resolution this year that seems like it’s going well.
Not just here on HackerNoon but also on a personal site I built.
A funny thing happens when you start treating publishing like a practice instead of a quarterly event. Questions bubble up, like: who’s actually reading this and why did someone in Jakarta spend nine minutes on my post about startup failure?
A few minutes sitting with the analytics proves that international audiences matter for little ol’ me, not just the big production-budget boys like MrBeast.
MrBeast started dubbing his most popular YouTube videos into eleven languages in 2023 and everyone jumped to talk about how it added tens of millions of new monthly viewers.
But what stuck with me was something else: that the biggest creator in the world realized his ceiling wasn’t his content - it was his language. And he did something about it. That was an inflection point and it’s rippling outward.
A year MrBeast leaned into going global, HackerNoon made their own move, offering translations that allows writers to go multilingual with a few clicks. And they went further, offering audio summaries. Suddenly, writers on HackerNoon were not just writing for readers - we started writing for listeners, too. In Spanish. In German. In Mandarin.
Kind of a lot to wrap your head around.
A little overwhelming, even.
But here’s the thing: whether you’re publishing with a platform that has features built-in like HackerNoon or something you stitch together with third-party tools, it’s never been easier. What used to be a multi-person media operation can now be automated with a handful of tools.
When I publish on my personal blog, I use Ghost because it removes a step for me: I no longer need to go to an email sending platform like MailChimp after publishing, because Ghost handles it for me.
Content creators who peddle in video use HeyGen or Submagic for video translation, captioning, and automatic formatting for the many platforms where one needs to be in 2025.
Translation and distribution has become simple with another newsletter tool, Quaily. When you write a post in Quaily, the platform will publish it, sure, but it will also automatically generate summaries, tweets, and all of the translations you can dream of. And not just the copy itself: also the metadata, tags, and the rest. Quaily treats your posts like a public broadcast.
A piece of this trend that I noticed while poking around for this post: distribution of your content isn’t just about the blog post, video, e-mail, and social. Platforms like Quaily also connect with messaging platforms like Discord, Telegram, LINE, and Slack.
That was totally off my radar. I didn’t realize people were programmatically sending blog content into messaging platforms.
I thought those were still the domain of group chats and crypto spam. But it turns out there’s a whole world of RSS-fed channels, bot-driven post streams, and AI-curated newsletters happening inside messaging apps.
I’ve been underestimating how content travels these days.
We tend to think of the web as a bunch of neatly separated destinations: websites, inboxes, apps.
But increasingly, users experience the internet in flows - what pops up in their DMs, what shows up in a Slack workspace, what their friends forward them in a Discord server at midnight.
Platforms like Quaily and Ghost and HeyGen are adapting to that reality: crossing languages, crossing interfaces, blowing this whole content creation ecosystem wide open.
Once writing is language-flexible, platform-aware, and AI-assisted, you’re not just a blogger anymore. Your ideas are living in multiple formats, on multiple channels, speaking to multiple audiences.
You’re a broadcaster. And all you had to do was write one good post.
That’s the magic here. Not that AI can generate content, but that AI can handle the drudge work around content. All the stuff that slows us down.
And when that friction disappears, you’re left with something surprisingly pure: you’re free to think, write, and share. And your post does the rest.
This redefinition of what it means to publish is the exciting development. We’re moving from static output to dynamic flows. From “one page on the web” to “many places, many languages, many formats, automatically.”
So yeah - I started the year thinking I was writing blog posts but it turns out I’m building a content system. One that talks to inboxes, listens in multiple languages, posts to channels I didn’t even know existed, and quietly redefines what a solo creator is capable of.
We used to hit “publish” and walk away. Now, we hit “publish,” and the post walks for us.
